Adidas - World Cup - Formation book: Info
Formation is the recreation in print of a highly technical six-day shoot undertaken for the Adidas 2014 World Cup campaign. This limited edition book celebrates the interdependence of Tim Saccenti‘s photography, FITCH’s design and printers Generation Press. The limited edition book acts as a permanent record of an extraordinary project for everyone involved. Laser cut pages act as a projector, recreating the patterns from the shoot. Each page turn invites the reader into the collaboration. White ink on black stock creates an innovative and striking contrast to what could normally be expected from print: the white ink recreates the light.
A limited run of 100 copies was produced.